De Founder's Brief

mei 2026

I stopped trying to be balanced.

I used to think I needed more balance. I don't. I need contrast.

mei 6 • Ruben D'Hooghe

39:50

april 2026

Where to put your foot first

Most founders think they have a strategy problem. They don't.

apr 15 • Ruben D'Hooghe

2

38:36

The one question you should NEVER ask ChatGPT

Why AI is making founders more isolated, more delusional, and worse at the one thing that actually matters: judgment.

apr 3 • Ruben D'Hooghe

1

4

45:12

maart 2026

Contrast beats balance.

What 75 days of doing the boring stuff taught me about running a company.

mrt 20 • Ruben D'Hooghe

You hired someone and then did their job anyway.

Why founders coach for process instead of outcome. And what that's really about.

mrt 17 • Ruben D'Hooghe

4

28:01

The Athlete Story

Why I switched to English, what happened at Area X, and the metaphor that finally made Kommodoor click.

mrt 3 • Ruben D'Hooghe

1

2

25:02

The Founder Bottleneck

Why the person who built the company is usually the one holding it back.

mrt 2 • Ruben D'Hooghe

februari 2026

ADHD is een F1 auto met fietsremmen.

Mijn eigen ervaring met ADHD, zonder de wetenschap.

feb 18 • Ruben D'Hooghe

38:41

Stop met schalen. Groei gewoon.

Iedereen wil schalen. Maar weten ze eigenlijk wat dat betekent?

feb 3 • Ruben D'Hooghe

26:53