They have a “want to vs have to” problem. And it’s impossible to see when you’re looking from inside of the bottle.
Brooke is BACK on The Founder Hotline, Yee-Haw! She asked what strategy actually is, why I picked it as my thing, and how a plan that makes sense on paper falls apart the moment it touches a team.
We got into:
Why strategy is the most abused word in business
The efficient engine hitting the gas pedal in neutral
Why knowing what to do doesn’t mean you’ll do it
The moment I realized my superpower isn’t the plan. It’s finding the one thing in the way of the plan.
The line Brooke dropped that I haven’t been able to stop thinking about: “have to vs want to”
Somewhere in your company, “want to” quietly turned into “have to.” This episode is about what that costs.
Listen on Spotify, YouTube, or wherever you get your podcasts.
